The full baseline of your business.

The Growth Gap Analysis goes a level deeper than the Ambition Conversation. We review your financial and operational data and how the business really runs, to build the full baseline. It shows what needs to follow, and which solutions to deploy in your Growth Accelerator programme.

Your baseline10 areas
FinancialsOperationsComplexityTech stackProcessesPricingKey accountsPipelineData healthStrategy

Illustrative baseline for a fictional company, scored 1 to 5.

At a glance

What it takes, and what you get.

Time
Week 1Week 2Week 3
DataOn sitePlayback

About three weeks: data gathered remotely, two days on site, playback in week two or three

Who
Your team+LLeadRReviewer

Your leadership team, a lead consultant and a second consultant who reviews the findings

You get
  • Your growth gap in detail
  • The opportunities, costed
  • A proposal

Cost
From £10,000

Depending on size, including the Group Diagnostic (from £2,500 as a standalone product)

What we look at

Ten areas, one baseline.

Together they show where the business is today, what is holding it back, and what needs to happen next.

Financial performance

Revenue, margin and cost trends, from your own numbers.

Operational data

How the business actually runs, day to day.

Complexity baseline

How many customers, products and processes you carry, and what that costs.

Tech stack

A high-level view of your systems and how well they join up.

Process frustrations

The processes that slow people down or cause rework.

Pricing maturity

How prices are set, governed and reviewed.

Key account strategy

The plans already in place for your most important customers.

Pipeline maturity

How new business is found, tracked and forecast.

Data health

Whether the numbers can be trusted, and where they come from.

Strategic direction

Where the business is heading, and how that cascades through the team.

A level deeper. The Ambition Conversation covers what you want to achieve. The Growth Gap Analysis shows what it will take.About the Ambition Conversation →
How we build it

Four parts, one clear picture.

Each part looks at the business from a different angle, so the plan rests on evidence rather than opinion.

Part 1

Team online diagnostic

Each senior executive completes the Group Diagnostic, so we understand each person's view of the business, its strategy, focus, growth and operations before we meet.

Part 2

Data analysis

You upload your financial and operational data through our secure portal. Our analytics engine and data specialists then show you the business from a new angle.

Part 3

Stakeholder interviews

One-to-one discussions with the executive team, covering each role, to understand the leadership vision, how aligned the team is, the challenges and the ambition.

Part 4

The playback

A full review of the business, the leadership picture and the growth opportunities, with a practical proposal and your next steps.

Digitally enabledExpert-ledAI-assisted analysisTeam findings review
From baseline to programme

What needs to follow.

Every finding points to one of the five pillars of the Growth Accelerator, so your programme is built on what we found, not on a template.

Strategic directionComplexity baselineOperational dataTech stackProcess frustrationsData healthFinancial performancePricing maturityKey account strategyPipeline maturity
ClarifyAgree where you're going, and whyStrategic direction
SimplifyCut the complexity that ties up timeComplexity baseline
OptimiseJoin up the systems, trust the numbersOperational dataTech stackProcess frustrationsData health
MaximiseEarn more from the work you already doFinancial performancePricing maturity
Grow!Build a pipeline you can forecastKey account strategyPipeline maturity
The timeline

About three weeks, start to finish.

Most of the work happens remotely. We ask for two days on site, and the playback comes in week two or three.

  1. 1Week 1Diagnostic and data

    Your leadership team completes the Group Diagnostic, and your data comes in through the portal.

  2. 2Week 2Two days on site

    One-to-one interviews with the executive team, and time with the people who know the business.

  3. 3Week 2 to 3Analysis and review

    Our lead consultant builds the findings, and a second consultant reviews them before you see them.

  4. 4Week 2 to 3The playback

    We take your leadership team through the baseline, the opportunities and a proposal for what comes next.

What you leave with

A plan you can act on.

Your growth gap in detail

The full baseline: where the business is today, where you want it to be, and what stands in the way.

The opportunities, costed

Each opportunity sized and priced, so you can see what is worth doing first.

A proposal

The Growth Accelerator pillars and solutions you need, each priced before it starts.

Next: Close your Growth GapGrowth Accelerator programmeOur five-step programme, delivered with your team. Nothing commits you to it.
See the Growth Accelerator

Start with a conversation.

Every Growth Gap Analysis starts with a free, 30-minute Ambition Conversation. We'll talk through where you want to take the business and whether this is the right next step.

Free, 30 minutes, no obligation