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Growth Diagnostic · Exec Edition

Your growth diagnostic, streamlined.

The same diagnostic questions and the same tailored report, on one page. Start with your details, then rate each statement 1 to 5 as you scroll, and generate your report in a single pass.

0 of 21 questions answered0%

About you

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Growth Advisory

How well documented and widely understood is your 3–5 year business plan?

1, No written planWritten, current, widely understood, 5

How quickly does your business commit to big decisions?

1, Decisions drift or stallDecide and move in days, 5

How often does your leadership team engage independent advisors to inform decision making?

1, Advisors not engaged or ignoredAdvisors engaged and acted on, 5
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Clarify

How aligned is your leadership team on what “growth” actually means in your business?

1, Competing views on growthOne shared definition, 5

How clearly communicated is your growth ambition and strategy across your wider teams?

1, Lives with leadership onlyUnderstood throughout, 5

How confidently could your teams name your top three strategic priorities?

1, Priorities unclear or shiftingShort agreed list, all can name, 5

How effective is communication within your business?

1, Inconsistent, siloedClear and timely, 5
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Simplify

Do you have clear definition of what a great customer looks like in your business?

1, Broad, undefined customer baseSharp, well-understood ideal customer, 5

How focused is your product or service portfolio?

1, Hard to explain simplyClear core offer, 5

Do you have a standardised and repeatable product and services offer?

1, Every deal bespokeStandard, repeatable offer, 5
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Optimise

Do you trust the integrity and accuracy of your critical business data?

1, Don’t trust the dataReliable, timely, trusted, 5

How well connected are your various business systems and process?

1, Mostly workaroundsJoined up, integrated, 5

How widely are business results and performance data shared across your company?

1, Hoarded by leadership or teamsShared across the business, 5
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Maximise

Do you have a standardised and documented pricing management process?

1, Cost-plus, ad-hocDocumented, standardised, 5

How well do you understand your true net margin by customer?

1, No customer-level marginClear cost-to-serve view, 5

Do you have a key account management strategy and is it effective?

1, Reactive, no strategyDedicated owners, max share of wallet, 5

How aligned is your operational focus with your growth strategy?

1, Separate worldsFully aligned with strategy, 5
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Grow

Rate your sales pipeline process effectiveness and accuracy?

1, Unpredictable, luck-basedPredictable, forecastable, 5

Do you have a clear understanding of your market position and offers versus competitors?

1, Impressionistic, datedClear, current, specific, 5

Rate how positively your marketing activity is impacting sales and driving business growth?

1, Impact unclearMeasurable positive impact, 5

How consistently do you win against your key competitors in head-to-head decisions?

1, Lose more than we winWin our fair share, 5
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Quick reflection

Four questions about your team's readiness for change. Your answers stay private and appear only in your report.

How confident are you that the team can achieve your growth ambitions?

1, Strongly disagreeStrongly agree, 5

How confident are you that we have the right team to execute on our growth plans?

1, Strongly disagreeStrongly agree, 5

How much do you believe in the direction and mission the leadership team has set?

1, Strongly disagreeStrongly agree, 5

How much energy or appetite do you personally have for the change ahead?

1, Strongly disagreeStrongly agree, 5
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Your business

Include where you operate, who your main customers are, what you're known for, and how you compete.

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What's holding back your growth?

Select any that resonate. This helps focus your report on the areas that matter most right now.

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Anything else?

Share ambitions, challenges, or priorities the questions didn't capture. The more context, the more tailored your report.

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